Aside from her design work, Lexi is a social media content creator and coordinator who has experience crafting high quality and engaging content. She captures a minimalistic and timeless aesthetic across multiple platforms and has collaborated with major brands like Sephora, Peppermayo, Valentino Beauty and more. Lexi crafts social media campaigns in which she captures a brand's product/offering through a visually striking and authentic lens in the form of UGC, paid social and advertising content.

Check out some of my work:

Oliver Logan LA - Paid partnerships, Meta advertisements, freelance UGC work, product photography

Peppermayo - June '23 Gifting Campaign

L'Occitane - Gifted campaigns & PR packages

LifeStraw Home - 2023 Water Filter Pitcher Gifted Campaign

Guerlain - Abeille Royale Youth Watery Oil Serum Gifted Campaign

SOCIAL MEDIA PROJECTS

All styling, editing, copyright and creative direction for these campaigns were performed

by ALEXA in collaboration with sustainable denim brand

Oliver Logan.

I maintained complete creative control throughout the process of producing both reels and product photography, as well as in the form of styling, location scouting, filming, editing and all other creative elements.

I offer a complete package of UGC content creation offerings from concept of videos through to completion,

choice of audio and always export at the highest possible quality for my clients.

Proposed Mood/Inspiration Board:

Product Photography Created:

CUSHIONAIRE - Freelance UGC Campaign, Whitelisted Posts, product photography, product video, creative direction

2x Instagram Reels

1x Static In-Feed Post

For my 2026 collaboration with the brand CUSHIONAIRE, I produce two reels highlighting pieces from the brand's Winter Footwear Collection. I retained creative control over the style of reels and product images produced, as the CUSHIONAIRE team was looking for authentic, valuable UGC content that would resonate with their audience, as well as hit the target with my own audience! For this collab, I created the concept, filmed and edited 2x IG reels for Whitelisted Posts, one unboxing and one product-use lifestyle video, as well as 10 high quality product images in a variation of environments, including detail shots, product wear and styling, etc.